Client First Certified

Certification is free. No agency pays for placement.

Find an insurance agent held to a standard.

Most directories rank agencies by what they pay. We rank nobody by what they pay — because nobody pays. Every agency here applied, was reviewed by a person, and signed a set of published practice standards.

Try a ZIP code, a city, or an agency name. Certified agencies in 3 states so far.

State guides
51 State guides
County pages
3,144 County pages
Practice standards
8 Practice standards
Cost to an agency
$0 Cost to an agency

The credential

What the badge actually means

Not a membership. Not an advertisement. Three specific, checkable commitments about how the agency will treat you.

  1. 01

    Recommends adequate coverage before it shows you the cheapest option

  2. 02

    Documents in writing anything you decline, so nothing is a surprise at claim time

  3. 03

    Stays involved when you have a claim

The eight practice standards

Signed by every certified agency, published in full, and versioned — so what an agency agreed to is a matter of record rather than a matter of trust.

  • No state-minimum limits by default
  • Written declination letters
  • Full coverage review at quote
  • Replacement cost, not market value
  • UM/UIM matched to liability
  • Exposures disclosed even when not sold
  • Documented annual review
  • Claims advocacy
Read the standards and why each one exists →

The difference

Why this directory is not like the others

A person reviews every agency

Business registration, physical address, live website, Google Business Profile and errors & omissions coverage are all checked before an agency is listed. Certification is never issued automatically.

No paid placement, no invented scores

We do not sell listings, ranking or badges, and we publish no composite “trust score”. Profiles show specific verified facts and the agency's real Google rating, attributed to Google.

Certification can be taken away

It lasts a year and is re-verified. If errors & omissions coverage lapses or the standards are broken, the badge is suspended or revoked — and you can check any certificate yourself.

Local guidance

Browse by state

All states and counties →

Insurance is regulated state by state and priced county by county. Every one of these pages covers the minimum limits the law sets, how to complain about an insurer, and the perils that actually drive claims there — whether or not a certified agency serves it yet.

For agencies

Run an independent agency?

Certification is free and always will be. You apply, we verify your agency is real and in good standing, you complete a short course and sign the standards, and your profile goes live. Roughly an hour of your time, and no fee at any point.